Economic Development Strategy 2020-2030


During 2019, council started work on a new strategy to support economic development and employment creation to 2030. 

  • With input from the local business community, Council is developing a 10 year vision for economic development and job creation in the Macedon Ranges.
  • We will use all work to date, current data and stakeholder input to build a draft for public consultation.
  • We will take into account local, regional, state and federal government contexts, including the current COVID-19 situation, as well as local and international data.
  • Research shows that many residents leaving the Shire for work each day would rather work closer to home.
  • The strategy will target business sectors and identify initiatives and activities that create sustainable competitive advantages.
  • The strategy will also identify the barriers, competition and emerging technologies that can leverage these advantages.
  • During February and March 2020, a number of attempts were made to gather input from local business people and industry leaders to inform the draft strategy.
  • As a result of the COVID-19 impact on businesses and the restrictions relating to social distancing and limitations on public gatherings, it has proven impossible to elicit appropriate input and feedback.
  • As a result, given the importance of business involvement, the process to develop the strategy has been placed on hold, pending a restart as soon as practically possible.
  • At that time Council will notify local business people and the wider community as to how they can provide their insights, ideas and feedback. 

You can sign up to our Business eNews to get the latest updates as the project progresses. and as opportunities for input are re-invigorated. Your involvement is very important.

For more information, call Bob Elkington on (03) 5421 9615 or email

Jobs for the Future Blueprint

The recent Jobs for the Future Blueprint research was the first stage and will be invaluable in forming the new strategy. This work involved a survey to local businesses to understand projected growth and employment opportunities for the next 20 years.

This was followed by a survey, asking residents about their skills and future priorities which revealed that many who leave the shire for work each day would rather have a job closer to home.

As a case study, the shire’s potential to create employment through agriculture identified the sector as a key competitive strength (for every 100 jobs in agriculture, a further 70 jobs are being created in the rest of the economy).

To find out more about the Jobs for the Future project, a summary document(DOCX, 898KB) is accompanied by two technical reports:  Macedon Ranges Jobs for the Future Blueprint - Economic Report(PDF, 5MB) ; Macedon Ranges Jobs for the Future Blueprint – Agricultural Land Suitability Analysis(PDF, 14MB)