Agribusiness Plan and Forum

Agribusiness Plan 

The Macedon Ranges Agribusiness Plan 2013–18 is one of the first developed by a council that addresses the challenges and opportunities facing the agricultural industry. It also recognises and promotes the industry’s contribution to the local economy, and community.

Developed in consultation with local agribusinesses, the plan integrates feedback received via the Macedon Ranges Agribusiness Survey, from one-on-one interviews and extensive community and industry consultation as well as additional research.

The process resulted in 14 key actions under four strategic themes:

  • Communication
  • Transition
  • Information and facilitation 
  • Growth opportunities

A number of key actions have been achieved and are currently in progress including:

  • the Macedon Ranges Agribusiness Forum, which consists of various local Agribusiness industry sectors advising Council on the challenges and opportunities for local agriculture and supporting the implementation of the Agribusiness Plan 2013–18.
  • the review of operations at the Kyneton Saleyards and consideration of future options for its use through the development of a strategic plan that includes a master plan for the site and a business case for the truck wash.
  • working with the forum to establish and promote Macedon Ranges agribusiness through the development of a local agribusiness producers guide.
  • the facilitation and promotion of existing weed and pest management through an annual workshop and information.
  • continuing to work with local real estate agencies to improve the distribution and promotion of information available to new landholders to communicate opportunities and information and build links between the established and new residents in agricultural areas through the development of a new farmers information pack

For more information about the plan, call our Economic Development and Tourism team on (03) 5421 9616 or email

Macedon Ranges Agribusiness Forum

The Macedon Ranges Agribusiness Forum was established to implement the five year Agribusiness Plan.

Membership currently consists of representatives from various agricultural industry sectors including viticulture, wool, alpacas, sheep, beef and horticulture. Collectively, the forum provides a voice for local agribusinesses. The focus will be on creating a greater awareness of the sector, addressing the challenges that each industry faces and identifying opportunities for growth and further development. 

If you would like to contact one of the agribusiness forum members, download their contact details(DOCX, 33KB) or contact details(PDF, 117KB). For more information, call our Economic Development and Tourism team on (03) 5421 9616 or email