Our Visitor Economy team undertakes marketing initiatives to encourage visitors to explore the region.
If you are a business in the Macedon Ranges Shire that caters to visitors, here's how you can get involved find out how you can get involved with a free tourism operator listings on visitmacedonranges.com.
If you are a business in the Macedon Ranges Shire that caters to visitors, here's how you can get involved find out how you can get involved with a free tourism operator listings on the shire's official visitor website: Visit Macedon Ranges
Visit Macedon Ranges is our shire’s official visitor website and receives an average 400,000 users per year.
It is designed to motivate and excite visitors from Melbourne and further afield and be truly representative of what’s on offer in the Macedon Ranges.
On the website you will find general visitor information about what to see and do, where to eat and drink, accommodation options and a feature on weddings and conferences. Website content is supported by social media, and an eNews database.
The site also features:
- A directory of businesses that offer services and experiences to visitors
- Content that includes links to business recommendations (at editorial discretion)
- A blog highlighting special interest articles and promotional campaigns
- 'What's On' guide to promote local events and workshops
- Accommodation listings
If your business is based in the Macedon Ranges Shire and provides a visitor experience, then you are eligible for a free listing, providing visitors with a comprehensive snapshot of your business.
Your business will feature under one or more categories:
- See & Do
- Eat & Drink
- Where to Stay
- Weddings & Conferences
If you host events and workshops that would appeal to tourists visiting the region, you can also submit a free event listing to the ‘What’s On’ section of the website.
Sign up now
Please note business and event listings on the Visit Macedon Ranges website provide a separate promotional opportunity to what's available via our local Business Directory and events calendar on this website.
As part of our marketing strategy we actively use Facebook and Instagram to promote the Macedon Ranges as a tourism destination of choice.
Our content plan consists of sharing Visit Macedon Ranges blog articles, suggested itineraries, accommodation inspiration and things to see and do in the region.
At editorial discretion, we often highlight businesses listed on the Visit Macedon Ranges website when posting to our social media pages. Many of our posts also promote events and activities happening in the shire, pointing people to the ‘What’s On’ page.
To be considered for eNews inclusion, and/or social media support, you must have an active Visit Macedon Ranges website listing. Content is included at editorial discretion. Tag us, invite us as a collaborator, or Facebook event host Macedon Ranges Naturally Cool and Visit Macedon Ranges on Instagram
We have been building up an extensive range of engaging and inspiring videos to build brand awareness and promote visitation.
You'll find these videos on our Visit Macedon Ranges YouTube channel, posted on our Facebook and Instagram pages, and embedded on our website under relevant topics.
Our video themes represent everything from the Macedon Ranges wine region, fresh produce and restaurants, workshops and Macedon Ranges art experiences.
Watch some of our videos here:
We produce a monthly visitor eNews promoting upcoming events and workshops, special interest blog articles, itinerary suggestions, things to see and do, accommodation inspiration and fantastic giveaways.
How to get involved
Sign-up via the homepage and encourage your visitors to do so too.
Our local visitor information centres, located in Woodend and Kyneton, play a pivotal role in providing valuable information to visitors and the business community. Open seven days a week, our tourism officers and volunteers service an average of 20,000 visitors per annum across both centres.
In addition to displaying brochures and flyers of local tourism businesses, we produce our own in-house informational fact sheets and special interest brochures.
How to get involved
- List your business on the Visit Macedon Ranges website (see above information) to stock brochures and flyers in both centres, and be included in any relevant fact sheets and in-house themed information brochures.
- Showcase your business to our team of approximately 65 volunteers via scheduled famils and volunteer training programs, to ensure our volunteers are armed with up-to-date knowledge of tourism experiences in the region.
- Communicate with the visitor information centres regarding accommodation availability, change of opening hours, or change in ownership, to ensure volunteers are providing visitors with accurate and up to date information.
- Enquire about setting up a one month visual display of your products and services in our centres.
For more information, email vic@mrsc.vic.gov.au or call (03) 5422 6785.
ATDW is Australia’s National Tourism Database of 40,000 listings, divided into 11 categories. Owned and funded by the Victorian Government, they collect, quality assure, store and then distribute Australia’s digital travel information to over 250 distributors (including Visit Victoria) to use on their consumer websites and apps.
For tourism operators who are listed in the database, they offer cost effective, digital distribution and significant online exposure, and online distributors are presented with easy access to accurate, up-to-date, consumer relevant tourism content.
Sign up
Daylesford Macedon Tourism (please contact Destination Central Victoria for an update on this copy)
Daylesford Macedon Tourism is the industry’s peak tourism body for the Daylesford and Macedon Ranges region. It is an independent body, operating as a not for profit business, where all profits are reinvested back into developing and promoting the region. Visit Victoria and local government are key financial stakeholders in the organisation, providing core funding that underpins the organisation’s operations.
As a regional tourism board, they are advocates for the region’s tourism sector, engaging with local, state and federal governments. They provide a variety of services and resources to local tourism businesses including a formal Partnership Program.
Learn more about Daylesford Macedon Tourism and their Partnership Program at Destination Central Victoria
Subscribe to the Economic Development and Tourism Department’s database to receive:
- Monthly Business eNewsletters
- Information about networking events and opportunities with other local businesses
- Access to information, training and mentoring
- Updates on government grants and programs
Email ecodevadmin@mrsc.vic.gov.au to sign up.