Tourism strategies and plans

Visitor Economy Strategy

The Macedon Ranges will be a favoured destination for escape and rejuvenation that is highly regarded for its quality nature-based experiences, artisan products, maker’s culture and authentic experiences.

With a strong focus on sustainable tourism management, the Macedon Ranges Visitor Economy Strategy 2019-2029 and action plan sets the long-term vision and strategic direction to support and grow the future visitor economy. 

The key aims of the strategy are to:

  • ensure growth of the visitor economy is appropriately managed to conserve the significant landscape, environmental and cultural values of the Macedon Ranges
  • identify and prioritise opportunities that increase weekday visitation, length of stay, and encourage dispersal throughout the shire
  • increase local employment and contribute to inclusive, healthy and vibrant communities
  • build and grow the identity of the Macedon Ranges brand
  • develop industry professionalism and achieve high level visitor satisfaction.

The annual action plan  are developed in collaboration with members of the project reference group and key industry stakeholders.