Help improve our tourism signage

Submissions closed on 12 March 2021, 05:00 PM

Council is seeking feedback to help improve the shire’s tourism signage.

With increasing visitor numbers to the Macedon Ranges, tourism signage plays an increasingly important role in creating a positive visitor experience.

While it is important that tourism signs both highlight and provide clear direction to the shire’s tourism destinations and amenities, where appropriate, creativity and artistic expression may be applied to enhance the presentation of our region and townships.

Community feedback will help inform a tourism signage plan that will guide Council to make well-informed decisions to enhance our tourism signage.

The Visitor Economy Strategy 2019-2029 identified the opportunity to improve tourism signage in the shire. The Action Plan, Year 1-2 included actions:

  • 2.4 Tourism signs - Complete audit of tourism and wayfinding signage to inform signage strategy.
  • 2.8 Tourism Signs - Develop signage plan from audit and implement priority recommendations.

The audit and subsequent signage plan will document and make recommendations on tourism and wayfinding signage across the shire. The audit will include: entry signs to the shire and its townships, tourism attractions, parks and reserves, public amenities and general visitor information.

The completed signage audit will inform the signage plan that will provide recommendations and an action plan to improve the tourism signage in the Macedon Ranges.

The three key signage areas of this study are:

  • Arrival signage (shire, township, traditional owner land)
  • Driving signage
  • Pedestrian wayfinding signage

All recommendations for road signage will need to be consistent with the regulations of Regional Roads Victoria.

The signage audit has been partially completed, and some of the redundant signs have already been removed.  

If you live or work in the Macedon Ranges, or are a regular visitor to the shire, we want to hear from you.

We would like to know what works well, areas for improvements and other ideas about tourism signage in the shire.

There are a number of ways you can get involved and have your say:

  • Gisborne – 2 March 4:30pm to 5:30pm, starting from the Visitor iBay in John Aitken Reserve and finishing at the Gisborne Library at 8 Hamilton Street, Gisborne.
  • Woodend – 3 March 4:30pm to 5:30pm, starting from the Woodend Train Station and finishing at the Woodend Visitor information Centre.
  • Romsey – 4 March 4:30pm to 5:30pm, starting from Ecotherapy Park (corner of Main Street and Palmer St) to the Romsey Community Hub at 96-100 Main Street.
  • Kyneton – 11 March 4:30pm to 5:30pm, starting from the Kyneton Museum and finishing at the Kyneton Mechanics Institute.