The Visitor Economy Strategy 2019-2029 identified the opportunity to improve tourism signage in the shire. The Action Plan, Year 1-2 included actions:
- 2.4 Tourism signs - Complete audit of tourism and wayfinding signage to inform signage strategy.
- 2.8 Tourism Signs - Develop signage plan from audit and implement priority recommendations.
The audit and subsequent signage plan will document and make recommendations on tourism and wayfinding signage across the shire. The audit will include: entry signs to the shire and its townships, tourism attractions, parks and reserves, public amenities and general visitor information.
The completed signage audit will inform the signage plan that will provide recommendations and an action plan to improve the tourism signage in the Macedon Ranges.
The three key signage areas of this study are:
- Arrival signage (shire, township, traditional owner land)
- Driving signage
- Pedestrian wayfinding signage
All recommendations for road signage will need to be consistent with the regulations of Regional Roads Victoria.
The signage audit has been partially completed, and some of the redundant signs have already been removed.