Economic profile

Overview

We are located approximately 50km north west of Melbourne on the Calder transport corridor with Bendigo to the north and the Bendigo-Melbourne railway which runs the length of the shire.  This coupled with our close proximity to Melbourne Airport, the Port of Melbourne and the metropolitan area makes the Macedon Ranges an ideal place to set up a business. 

Statistics and economic profile

A quarter of the businesses in the shire are located in Kyneton (approximately 1,020) followed by Gisborne, including New Gisborne with approximately 1,005 businesses (24%).

ABS Census data 2006–2011 highlights that as of 30 June 2015:

  • There were 4,411 businesses in the shire.  An analysis of the workforce illustrates the three largest industry sectors were:
    • Retail trade (1,403 people or 13.2%)
    • Health care and social assistance (1,238 people or 11.7%)
    • Education and training (1,147 people or 10.8%)
  • Combined these three industries employed 3,788 people in total or 35.7% of the total workforce.
  • 49% of businesses operated from their home in 2015 (Business Survey 2015).

Our industries

Agriculture

The Macedon Ranges Agribusiness Plan 2013–18 addresses the challenges and opportunities facing the agricultural industry. It also recognises and promotes the industry’s contribution to the local economy and community. 

Equine

The equine industry is an important part of the culture and ethos of the Macedon Ranges and forms a large part of the local economy, with an estimated economic impact of $140 million per annum.  The Macedon Ranges Equine Industry Strategy 2012-2016 addresses the opportunities and constraints identified for the industry. 

Tourism

Tourism is a key industry in the Macedon Ranges, accounting for 16.6% of all jobs and generating $292 million per annum (direct and in-direct visitor expenditure). On average, the shire attracts over 1 million visitors annually, with day trip visitors being most prominent.