Signs

There are many different types of signs. In most cases, you will need to apply for a permit or approval to put up a sign, with the exception of some types of temporary community signage.

On private land

Responsible authority

Council.

How to apply

Contact our Planning unit on (03) 5422 0333 to determine whether a permit is required.

Fees

Fees may apply. 

Business signs

Responsible authority

Council.

How to apply

If you want to display an A-frame sign outside your business, you must apply for a Roadside and Footpath Trading permit. For all other signs that relate to your business, contact our Planning Department on (03) 5422 0333 for more information.

Fees

Fees apply. 

Community facility signs

Responsible authority

Council and VicRoads.

How to apply

Contact our Infrastructure unit on (03) 5422 0333.

Fees

Fees may apply. 

Emergency services

Responsible authority

Council

How to apply

Contact our Infrastructure unit on (03) 5422 0333.

Fees

Fees may apply. 

Freeway or road signs (tourist attractions, visitor services)

Responsible authority

VicRoads and Tourism Victoria

How to apply

See VicRoads Tourist Signing Guidelines(PDF, 4MB) and Tourism Victoria’s Tourist Signing Guidelines

Fees

Fees may apply. Contact VicRoads for further information. 

Political and election signs

Responsible authority

Council and VicRoads

How to apply

See Political & Election Signs

Fees

Nil. 

Road safety signs

Responsible authority

Council and VicRoads 

How to apply

If it is for a Council road, contact our Infrastructure unit on (03) 5422 0333, otherwise contact VicRoads.

Fees

Nil. 

Public toilets and rest areas

Responsible authority

Council

How to apply

Contact our Infrastructure unit on (03) 5422 0333.

Fees

Fees may apply. 

Street signs

Responsible authority

Council

How to apply

Contact our Infrastructure unit on (03) 5422 0333.

Fees

Fees may apply. 

Temporary signs (community events, festivals, fetes, whole town garage sales)

Responsible authority

Council - Local Laws Team

How to apply

Due to the risk to drivers and walkers, neither Council or VicRoads allow signage to be placed on the road reserve, however there are 37 possible locations that can be used to advertise community events for a two week period prior to the event. Community event signage must comply with the VicRoads Community Event Signage process that came into effect on 1 July 2016.

Note: depending on the type of event, you may need to provide other types of signage as part of your traffic management plan (if applicable). These requirements will be outlined in your application.

Fees

Fees may apply. 

Tourist signs (accommodation, attractions, businesses)

Responsible authority

Council

How to apply

Read the VicRoads Tourist Signing Guidelines(PDF, 4MB) and complete the relevant application form. 

Refer to Part C of the Guidelines for further information on the application process.

Submit application forms to Council at tourismadmin@mrsc.vic.gov.au

Complete the Services Signs Application Form(PDF, 71KB)Tourist Accommodation Signing Application Form(PDF, 129KB) or Tourist Attraction Signing Application Form(PDF, 114KB)

Gambling Advertisements

Advertising for any form of gambling on Council Land or on a road is prohibited under Council's Community Local Law 2023. For more details, refer to clause 12, page 15 of the Community Local Law 2023.