Have your say on draft Visitor Economy Strategy

Published on 17 December 2018

You can help shape the future of tourism in the Macedon Ranges by providing feedback on Council’s draft Visitor Economy Strategy.

The new draft strategy sets a long-term vision and direction on how Council will help support and grow tourism in the shire.

It identifies the key attributes which draw visitors to the Macedon Ranges, such as the beautiful natural environment and a ‘makers’ culture highlighted by local handmade and creative arts.

The draft strategy was informed by community consultation, market research and information provided by a community project reference group. It makes recommendations on how the shire can grow its visitor economy, including:

  • Improvements to walking and cycling trails
  • Enhancement of visitor experiences at Hanging Rock and Mount Macedon
  • Development of educational experiences at the Lancefield Megafauna site
  • Improvements for visitors at Kyneton Mineral Springs.

Mayor, Cr Janet Pearce said while the draft strategy recognised the value of tourism to the local economy and its important role in creating jobs, this was not its sole focus.

“The draft strategy recognises the importance of appropriately managing tourism to ensure the unique character and environment of the Macedon Ranges is not impacted,” Cr Pearce said.

“It’s all about finding the right balance.”

Macedon Ranges Shire attracts 1.67 million visitors annually, contributing $465 million to the local economy and supporting more than 2300 jobs. With the projected growth of Melbourne’s population, the number of visitors annually may increase by a further 1 million by 2025.

You can view a copy of the draft Visitor Economy Strategy at Have your say or in person at any of Council’s customer service centres.

You can have your say from Tuesday 18 December 2018 to Monday 11 February 2019 online via our feedback form, by email to mrsc@mrsc.vic.gov.au, or you can send a written submission to PO Box 151, Kyneton VIC 3444.