What do you think of the draft Visitor Economy Strategy?


Closing date: 5pm Monday 11 February 2019

What do you think of the draft Visitor Economy Strategy, which sets a long-term vision and direction on how Council will help support and grow tourism in the shire. 

It identifies the key attributes which draw visitors to the Macedon Ranges, such as the beautiful natural environment and a ‘makers’ culture highlighted by local handmade and creative arts. 

The draft strategy was informed by community consultation, market research and information provided by a community project reference group. It makes recommendations on how the shire can grow its visitor economy, including:

  • Improvements to walking and cycling trails
  • Enhancement of visitor experiences at Hanging Rock and Mount Macedon
  • Development of educational experiences at the Lancefield Megafauna site
  • Improvements for visitors at Kyneton Mineral Springs.

Macedon Ranges Shire attracts 1.67 million visitors annually, contributing $465 million to the local economy and supporting more than 2300 jobs. With the projected growth of Melbourne’s population, the number of visitors annually may increase by a further 1 million by 2025.

Feedback is invited until 5pm Monday 11 February. Hard copies of draft Visitor Economy Strategy are available to view at Council service centres. 

Read the draft Visitor Economy Strategy,(PDF, 3MB) then have your say by sending a written submission to PO Box 151, Kyneton, 3444, emailing mrsc@mrsc.vic.gov.au or filling in our online feedback form.